Here’s how Eich explained the ad placement process in his post:īy default Brave will insert ads only in a few standard-sized spaces.

Perhaps more significantly, Brave eventually plans to insert ads of its own, albeit in a way that shouldn’t affect page performance in a significant way or be targeted using personal data. For one thing, Eich said Brave won’t block all ads, because native, trackerless ads that only use the publisher’s own data will appear to the browser as normal content, and won’t be blocked. And an interview, he told me, “We’re doing something bigger than an ad blocker.”Īt a basic level, Brave is a browser that blocks ads, as well as a variety of data collection technologies, such as analytics scripts and impression-tracking pixels - as Eich put it, “We clear the whole swimming pool of algae.”īut there are some important nuances here.

“At Brave, we’re building a solution designed to avert war and give users the fair deal they deserve for coming to the Web to browse and contribute,” Eich wrote.

In a post published on the Brave homepage, Eich noted that ad blockers can create a better web browsing experience, but he suggested that they “feel like free-riding, or even starting a war,” with good publishers getting hurt or creating an “arms race” where they adopt technology to block the ad blockers. Brendan Eich, creator of JavaScript programming language and former CEO of Mozilla, is working on something new - a web browser that will block ads (particularly the kinds that slow performance and use personal data) while still potentially making money for publishers.Įich’s startup Brave Software isn’t making the browser available for general usage today, but it’s outlining its vision and allowing users to sign up for access to an early version of the product.

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